I Like Emails

Email Marketing is very easy to start up,  as long as you know why you are sending the email.  Here are 4 ways to get you started:  1. Understand the goal of your email campaign: Before sending out your email campaigns you should ask yourself these three things:  a.  Why am I sending this email campaign?  b. What will I achieve when I send out the email campaign?  c. What action do you want your reader to take,  after reading the email campaign?   Understanding the goal of your email campaign helps you to achieve better results because you have a specific CTA you want your recipient to respond to. Emails with no specific CTAs make the reader confused. Here are some reasons why we send out campaigns: a. Brand awareness.  b. Get traffic to our website.  c. Increase revenue.  d. Feedback and surveys  e. Lead nurturing.   f. Boost brand engagement.  g. Establish brand authority.  When sending campaign...

Due to the increase in spammers, Internet Service providers, (ISPs) and Anti-spam organizations, use spam traps to entice spammers, you don't need to be a spammer before falling into a spam trap, anybody can fall into a spam trap, nobody is exempted, as long as you didn't follow the rules and guidelines you have to face the consequences. Falling into a spam trap affects your sending reputation and email deliverability. The joy of every email marketer is to send emails that land directly in the user's inbox.  How Do I Escape Spam Traps  1. Stop scraping emails: Scraping emails from websites can be the easiest but the most dangerous thing to do while growing your email list, while scraping emails we don't know which email address is dormant or active, quite alright Clearout checks if an email address is dormant or active, but let's do things the right way, those people you are scraping didn't sign up to hear from you. The anti-spam organization embeds email addr...