4 Ways To Get Started With Email Marketing.

Email Marketing is very easy to start up,  as long as you know why you are sending the email. 


Here are 4 ways to get you started: 


1. Understand the goal of your email campaign: Before sending out your email campaigns you should ask yourself these three things: 

a.  Why am I sending this email campaign? 

b. What will I achieve when I send out the email campaign? 

c. What action do you want your reader to take,  after reading the email campaign?  


Understanding the goal of your email campaign helps you to achieve better results because you have a specific CTA you want your recipient to respond to. Emails with no specific CTAs make the reader confused.

Here are some reasons why we send out campaigns:

a. Brand awareness. 

b. Get traffic to our website. 

c. Increase revenue. 

d. Feedback and surveys 

e. Lead nurturing.  

f. Boost brand engagement. 

g. Establish brand authority. 


When sending campaigns,  you can't just send all your goals in the same campaign, in each campaign you are sending should have a specific goal. The campaign for brand awareness is different from the campaigns sent for feedback and survey.  Let's be guided.  


2. Define your email audience: After defining your goal when trying to send campaigns, the next question to ask yourself is who am I sending this email to?  

You wouldn't send brand awareness campaigns to those who know about your brand already, you got to start sending marketing emails.  That's why segmenting your email list matters a lot. You can segment your subscribers based on their engagement, stage of buyers' journey, geographic region, gender, age, source, and many more. 

Segment your list to get a better open and click rate.  


3. Choose your email campaign type: Know the type of campaign you want to send out to achieve a specific goal.  The type of email campaign you send should depend on your goal and your defined audience.  

Here are some types of email campaigns: 

a.  Welcome email series campaigns

b. Cart abandonment campaigns

c.  Re-engagement email campaigns

d.  Announcement email campaigns

e. Promotional email campaigns

f. Newsletters

g. Holiday emails

h. Transactional email campaigns

i. Invitation emails


4. Send your campaigns at the right time: About 121 emails enter people's inboxes per day, so how can yours stand out irrespective of the busy schedule of the user? It's quite simple. You should understand the timing. We have two major people we send emails to (B2B and B2C). Send emails when your recipients are active, not asleep, and send emails during the day. 

For a B2B:


Days of the week: Tuesday - Thursday

Best time: 11 am - 2 pm 


In case you own an e-commerce store and you want them to purchase a product or service from you, you should send them only when you know their TARGET BUDGETS, unlike B2C which you send them at the end of the money. Understand their budget reviews, and when they would like to make expenses.


Time of the month: Target budget reviews.



For a B2C:


Days of the week: Tuesday, Wednesday, Thursday, Saturday, and Sunday (Variable).


Best time: End of the day; 7 pm - 9 pm 


Time of the month: End of the month (when they get their payment).





Comments

Post a Comment

Popular posts from this blog

Creating CTAs That Can Help Bulid Your Ecommerce Business

When sending emails, there is a particular thing you want your customers to do. Every email serves a purpose. There’s always something you want the recipient to do after reading your content. For eCommerce businesses, that typically involves getting shoppers to visit your online store, use a promo, or sign up for an exclusive offer. In eCommerce  But you can’t just leave your recipients to decide on what to do after reading your message. If you want your email campaigns to truly succeed, you need to use a call to action, to lead your readers in the right direction. While sending emails we should have 2-3 CTAs, research shows that emails with 2-3 CTAs perform better than emails with more than 3 CTAs. Calls to action need to be clear and compelling, especially in eCommerce where the right CTA can be the main driver of revenue.  Always place your CTA where your reader will already be convinced and ready to take the next step. Use words that incite a sense of urgency and let your readers f
Read more

How To Improve Your Email Deliverability

Image
  Email deliverability measures whether your emails enter your recipient's inbox or enter spam. Checking your email deliverability matters because when your emails aren't entering the recipient's inbox directly, your open and click rate will be negatively affected, once your open and click rate is negatively affected, you can't reach your audience to get them to do what you want.  Here are a few common ways to improve your deliverability: 1. Clean your email list regularly: Cleaning your email list is one of the best ways to improve your deliverability in the sense that, you remove recipients that don't open your emails. Keep your eyes on inactive subscribers. I check mine every day and check out who's not opening my email, then, after two weeks if the recipient isn't opening I remove the person from my list. Yeah, you may be thinking but this person subscribed personally to join my list, why isn't he opening, that's where graymail comes in; GRAY MAI
Read more

Know This Before Sending Your Email Campaign

Campaign monitor defines an email campaign as a coordinated set of individual email messages that are deployed across a specific period with one specific purpose. These specific purposes or calls-to-action (CTAs) can include the following: download a white paper, sign up for a webinar, or make a purchase. Sending email campaigns might be quite easy but you have to be mindful of these points before sending your campaign.  BEFORE SENDING EMAILS YOU SHOULD NOTE THIS: 1. Know why you are sending the campaign: We don't just wake up and suddenly decide, you gonna send a campaign today, before sending campaigns you got to know why you want to send the campaign. Read the definition of an email campaign by campaign monitor, as a coordinated set of individual email messages that are deployed across a specific period with one specific purpose. So when sending campaigns it should have a particular purpose, know why you are sending the campaign.  For example:  • You send campaigns to future cli
Read more