How To Improve Your Email Deliverability

 

Email deliverability measures whether your emails enter your recipient's inbox or enter spam. Checking your email deliverability matters because when your emails aren't entering the recipient's inbox directly, your open and click rate will be negatively affected, once your open and click rate is negatively affected, you can't reach your audience to get them to do what you want. 

Here are a few common ways to improve your deliverability:

1. Clean your email list regularly: Cleaning your email list is one of the best ways to improve your deliverability in the sense that, you remove recipients that don't open your emails. Keep your eyes on inactive subscribers. I check mine every day and check out who's not opening my email, then, after two weeks if the recipient isn't opening I remove the person from my list. Yeah, you may be thinking but this person subscribed personally to join my list, why isn't he opening, that's where graymail comes in; GRAY MAIL ARE EMAILS YOU TECHNICALLY OPT-IN BUT DON'T WANT. It happens a lot, yeah! Also if you do buy an email list, I advise you to stop it, they didn't opt-in to hear from you, that's why I don't recommend scraping. While scraping emails, you don't know which email recipient is active, or inactive. Sending to an inactive email address affects your deliverability. 

2. Use double opt-in rather than single: Always ask them "do you want to join my list". Yeah! you can do that by creating a tick button for confirmations or sending a confirmation email, just like what Klaviyo and Revue do when somebody wants to join or subscribe to my list. Klaviyo and Revue send a confirmation to them, asking them if they want to join the list. Klaviyo makes sure you have a healthy list. 

3. Be consistent with your sender name: Go for what they know you for, stop changing your sender's name. 

4. Make it easy to unsubscribe: Yeah, it is necessary, Don't forget to include your unsubscribe button in your email and make it easy for them, it also helps to clean your email list, which means they don't want to hear from you and it's fine, no need to panic. You don't need to have a large list, focus on the quality of your subscribers.

5. Avoid spam traps: When sending emails, avoid using spammy words; 

• Words that create unnecessary urgency and pressure.

• Words that make exaggerated claims and promises 

• Words that look shady, spammy, and show unethical behavior.

• Words that are jargon. 

Here are some words you should avoid while sending your email:

  WORDS THAT MAKE EXAGGERATED CLAIMS AND PROMISES. 

• 100% more

• 100% free

• 100% satisfied

• Additional income

• Be your boss

• Best price

• Big bucks

• Billion

• Cash bonus

• Cents on the dollar

• Consolidate debt

• Double your cash

• Double your income

• Earn extra cash

• Earn money

• Eliminate bad credit

• Extra cash

• Extra income

• Expect to earn

• Fast cash

• Financial Freedom

• Free access

• Free consultation

• Gift hosting

• Free info

• Free Investment

• Free membership

• Free Money

• Free preview

• Free Quote

• Free trial

• Full refund 

• Get out of debt

• Get paid

• Giveaway

• Guaranteed

• Increase sales

• Increase traffic

• Incredible deal

• Lower rates

• Lowest prices

• Make Money

• Million dollars

• Miracle

• Money back

• Once in a lifetime

• One time

• Pennies a day

• Potential earnings

• Prize

• Promise

• Pure profit

• Risk-free

• Satisfaction guaranteed

• Save big money

• Save up to

• Special promotion

       AVOID SPAM WORDS THAT CREATE UNNECESSARY URGENCY AND PRESSURE. 

• Act now

• Apply now

• Become a member

• Call now

• Click below

• Click here

• Get it now

• Do it today

• Don’t delete

• Exclusive deal

• Get started now

• Important information regarding

• Information you requested

• Instant

• Limited time

• New customers only

• Order now

• Please read

• See for yourself

• Sign up free

• Take action

• This won’t last

• Urgent

• What are you waiting for?

• While supplies last

• Will not believe your eyes

• Winner

• Winning

• You are a winner

• You have been selected

• No credit check

• No fees

• No gimmick

• No hidden costs

• No hidden fees

• No interest

• No investment

• No obligation

• No purchase necessary

• No questions asked

• No strings attached

• Not junk

• No spam

• Obligation

• Passwords

• Requires initial investment

• Social security number

• This isn’t a scam

• This isn’t junk

• This isn’t spam

• Undisclosed

• Unsecured credit

• Unsecured debt

• Unsolicited

• Valium

• Viagra

• Vicodin

• We hate spam

• Weight loss

• Xanax

      AVOID SPAM WORDS THAT ARE JARGON OR LEGALESE.

• Accept credit cards

• Ad

• All-new

• As seen on

• Bargain

• Beneficiary

• Billing

• Bonus

• Cards accepted

• Cash

• Certified

• Cheap

• Claims

• Clearance

• Compare rates

• Credit card offers

• Deal

• Debt

• Discount

• Fantastic

•By laws

• Income

• Investment

• Join millions

• Lifetime

• Loans

• Luxury

• Marketing solution

• Message contains

• Mortgage rates

• Name brand

• Offer

• Online marketing

• Opt-in

• Pre-approved

• Quote

• Rates

• Refinance

• Removal

• Reserves the right

• Score

• Search engine

• Sent in compliance

• Subject to…

• Terms and conditions

• Trial

• Unlimited

• Warranty

• Web traffic

• Work from home

Follow the CAN-SPAM Act to avoid entering deny list, once you enter that list it is always hard to get out. It is better to follow simple rules and enjoy the email marketing world. 

The CAN-SPAM Act governs commercial email, aka any email sent by a business trying to promote or sell a product or service.

The rules of CAN-SPAM:

• Don’t use false or misleading information.

• Don’t use a deceptive subject line.

• Tell subscribers where you’re located.

• Give subscribers a simple way to opt out of your emails.

• Honor all opt-outs quickly.

Sending emails to dormant accounts increases your spam score, which is why buying an email list isn't advisable, even at that, when we choose to grow our list by ourselves, some subscribers put fake addresses. So the big question is; how can we know if the emails that join my list are not dormant addresses? Clearout checks if emails are dormant or active, very easy and comfortable to use. It captures high-quality leads at the point of entry in ant of the landing page or forms or wherever an email is captured.  Be quick and start using clearout immediately if you aren't doing that. Sign up to use clearout

An email marketer should avoid spam traps. 

Penalties for not following the law can add up to $16,000 per email, so it’s important to follow the rules.

 

6. Create engaging content: Create contents that will always engage to avoid your recipients from unsubscribing, but don't have too many CTAs in your email, so as not to confuse your recipient.