5 Ways To Build Your Email List

An email list is a collection of email addresses of those who subscribed to your blog, newsletters, website, or the one you gather from people in person by giving them your business card. They do subscribe because they want to stay connected and get the latest updates about your blog, newsletters, or website. 



The main purpose of building an email list is to increase your leads. In the email marketing world, the email list is very important. As an e-commerce owner, having a large and healthy email list can boost sales and revenue. It's never advisable to buy an email list because, the list you are buying might have inactive email addresses, and can affect your deliverability. I see buying an email list as a spam trap. 


It's important to get visitors to your website before you can build your email list because it's only your visitors that can build your email list for you. Try as much as possible to get visitors flowing into your website. The best way to build traffic or get visitors is to use ads, ads are quite expensive but, ads allow you to target your perfect audience on the platform you are comfortable with. Most e-commerce uses Facebook ads because they are cost-effective and can grow business. You can also create engaging content to drive traffic to your website. 



Five Ways To Build Your Email List: 


There are five proven and effective ways to build your email list easily. 


1. Create an Opt-in form: Creating opt-in forms is the most common and important way to build your list. An opt-in form must contain an email field where the visitor can input his email address, and most of the time it might contain, first name, last name, and date of birth, but you can go with just email address and the first name, it's alright, except you want his/her last name and date of birth. 



2. Creating pop-up forms: Create pop-up offers, that carry mind-blowing offers, you might even do a little giveaway to catch customers' attention. Every customer wants something in return for doing a particular task. 


3. Create a landing page: The landing page will have far fewer elements than your store pages, as it is intended for high conversions by focusing on one product only. For your visitors to get that product or offer, they’ll need to subscribe to the email list. With adequate testing, you’ll be able to improve your landing page’s conversion rates, build your email list and boost your sales.


4. Use lead magnet: A lead magnet is a valuable resource—like a PDF guide, ebook, gift guide, stock images, etc.—that your visitors want and one of the best ways to build an email list. To get that resource, they will need to sign up for your newsletter and email campaigns.


5. Offline building: You can do this by sharing your business card in person or collecting their contact details, and adding them to your list. 



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