How A Good Email Should Look Like

 Sending emails might be quite boring and hard if you don't know how to go about it. To send a good and highly converting email, it should have these features:


1. Your emails should spark curiosity with the subject lines: Stop sending emails that won't make the recipient eager to open the email. 

 

         Way to write subject lines that can spark curiosity.


A. Present scarcity: It has been a working principle for marketers, the scarcity principle has long been an effective marketing strategy to encourage action.

E.g:


              • Sales end tomorrow! 

              • 30% off today only! 

              • Coupon expires in 24 hours!

              • Discount offer is just for today! 


Sending these subject lines keeps your customer curious, he/she wants to know about the sales that are going to end tomorrow, and he/she wants to know the coupon that's expiring in 24 hours. That subject line would catch the eyeballs of the reader.

 


B.  When making an announcement, write in a sense of urgency to make them complete your CTA. You can use announcements in combination with a sense of urgency (24 hours left to sign up!) to make them even more impactful. 

E.g: 

      

                • Exciting announcement and special invitation! 

                • Quick announcement: Our VIP forms are now available! 


But when sending emails the CAN-SPAM Act warned against putting unnecessary urgency on recipients.


              AVOID SPAM WORDS THAT CREATE            UNNECESSARY URGENCY AND PRESSURE. 



• Act now

• Apply now

• Become a member

• Call now

• Click below

• Click here

• Get it now

• Do it today

• Don’t delete

• Exclusive deal

• Get started now

• Important information regarding

• Information you requested

• Instant

• Limited time

• New customers only

• Order now

• Please read

• See for yourself

• Sign up free

• Take action

• This won’t last

• Urgent

• What are you waiting for?

• While supplies last

• Will not believe your eyes

• Winner

• Winning

• You are a winner

• You have been selected

• No credit check

• No fees

• No gimmick

• No hidden costs

• No hidden fees

• No interest

• No investment

• No obligation

• No purchase necessary

• No questions asked

• No strings attached

• Not junk

• No spam

• Obligation

• Passwords

• Requires initial investment

• Social security number

• This isn’t a scam

• This isn’t junk

• This isn’t spam

• Undisclosed

• Unsecured credit

• Unsecured debt

• Unsolicited

• Valium

• Viagra

• Vicodin

• We hate spam

• Weight loss

• Xanax


So when you are sending out emails be mindful of these spam words. It doesn't apply only while sending announcements. It applies to all emails. 



C. You can use a question to spark curiosity.

E.g:

    

           • How to.......

           • Why.....

           • What is the solution to.....



D. Use action words, great email subject lines are just like a call-to-action. And the best way to encourage clicks is by telling readers exactly what you want them to do.

E.g:


           • Get this facial care kit and get a free facial mask.

           • Book your space now!


This type of subject line has a specific CTA, so the customer knows what to do already.




2. Write a good preview text: Make sure your preview text aligns with your subject line, don't go out of your subject line. Your preview text should just be a little explanation on your subject line. Let the two align, so it can convince your recipients to open. 


3. Writing engaging body content: Stop writing boring content, it sucks! Writing content that always gives or allows your recipients to perform a task, creates an engaging body, and lets your body content have a strong CTA. Don't forget to make sure that your subject line, preview text, and body content align. Please don't go out of your subject line. You can make your body engaging by telling stories, adding visuals, ask them to complete your CTAs.

 


4. Make use of your P.S section: P.S. from the Latin “postscriptum” or “written after, was used in the days when we sent handwritten letters and needed to add a bit of information that had been forgotten in the letter.



You can use your P.S section to:

• Create urgency. 

• Provide CTA.

• Add extra information or thought

• Make connections.

• Promote bonus or share surplus value.



5.  A good email should always have an unsubscribe link. Make it easy for your recipients to unsubscribe from your list. It's part of the CAN-SPAN ACT.




Don't forget to drop your comments and share. 


Comments

Post a Comment

Popular posts from this blog

Creating CTAs That Can Help Bulid Your Ecommerce Business

When sending emails, there is a particular thing you want your customers to do. Every email serves a purpose. There’s always something you want the recipient to do after reading your content. For eCommerce businesses, that typically involves getting shoppers to visit your online store, use a promo, or sign up for an exclusive offer. In eCommerce  But you can’t just leave your recipients to decide on what to do after reading your message. If you want your email campaigns to truly succeed, you need to use a call to action, to lead your readers in the right direction. While sending emails we should have 2-3 CTAs, research shows that emails with 2-3 CTAs perform better than emails with more than 3 CTAs. Calls to action need to be clear and compelling, especially in eCommerce where the right CTA can be the main driver of revenue.  Always place your CTA where your reader will already be convinced and ready to take the next step. Use words that incite a sense of urgency and let your readers f
Read more

How To Improve Your Email Deliverability

Image
  Email deliverability measures whether your emails enter your recipient's inbox or enter spam. Checking your email deliverability matters because when your emails aren't entering the recipient's inbox directly, your open and click rate will be negatively affected, once your open and click rate is negatively affected, you can't reach your audience to get them to do what you want.  Here are a few common ways to improve your deliverability: 1. Clean your email list regularly: Cleaning your email list is one of the best ways to improve your deliverability in the sense that, you remove recipients that don't open your emails. Keep your eyes on inactive subscribers. I check mine every day and check out who's not opening my email, then, after two weeks if the recipient isn't opening I remove the person from my list. Yeah, you may be thinking but this person subscribed personally to join my list, why isn't he opening, that's where graymail comes in; GRAY MAI
Read more

Know This Before Sending Your Email Campaign

Campaign monitor defines an email campaign as a coordinated set of individual email messages that are deployed across a specific period with one specific purpose. These specific purposes or calls-to-action (CTAs) can include the following: download a white paper, sign up for a webinar, or make a purchase. Sending email campaigns might be quite easy but you have to be mindful of these points before sending your campaign.  BEFORE SENDING EMAILS YOU SHOULD NOTE THIS: 1. Know why you are sending the campaign: We don't just wake up and suddenly decide, you gonna send a campaign today, before sending campaigns you got to know why you want to send the campaign. Read the definition of an email campaign by campaign monitor, as a coordinated set of individual email messages that are deployed across a specific period with one specific purpose. So when sending campaigns it should have a particular purpose, know why you are sending the campaign.  For example:  • You send campaigns to future cli
Read more