Sending Right Emails

 Sending rights emails is not really a big task, quite simple but we do it wrongly, that's why your open rate and click rate are very low.


Here are three steps to send the right email:



•  The right person.

•  At the right time. 

•  Send the right emails.


• Sending to the right person matters a lot, because we don't just send out emails to anybody, that's why email scrapping and buying an email list is not recommended. Sending emails to people who didn't opt in can reduce your deliverability. Sending emails to the right persons is crucial, that's where segmentation comes in. 

              Segmentation plays an important role in sending the right emails because It separates the people who want to join your email list and people who don't want to. For you to get the best of open and click rates, send emails to people who opt-in only and want to hear from you. Learn to segment your list! 




• Sending at the right time: About 121 emails enter people's inboxes per day, so how can yours stand out irrespective of the busy schedule of the user? It's quite simple. You should understand the timing. We have two major people we send emails to (B2B and B2C).

          Sending to these people and understanding their schedules would increase your open and click rate. 


For a B2B:


Days of the week: Tuesday - Thursday

Best time: 11 am - 2 pm 


In case you own an e-commerce store and you want them to purchase a product or service from you, you should send them only when you know their TARGET BUDGETS, unlike B2C which you send them at the end of the money. Understand their budget reviews, and when they would like to make expenses.


Time of the month: Target budget reviews.



For a B2C:


Days of the week: Tuesday, Wednesday, Thursday, Saturday, and Sunday (Variable).


Best time: End of the day; 7 pm - 9 pm 


Time of the month: End of the month (when they get their payment).


Working with this trust me you're open and the click rate is gonna boom. 



• Lastly sending the right email covers a lot, it doesn't require much but it's based on mainly these three things: 


• Get straight to the point: When sending emails stop going around, be direct, and tell them straight up what you want from them, so they can grab your point. 


• Align subject line and content: Stop going out of your subject line, let your subject and your content speak the same thing, it's very necessary.


• Avoid too many CTAs: Your CTA should not be more than two or three. Many CTAs make the user or receiver tired of the email. 

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