I Like Emails

Campaign monitor defines an email campaign as a coordinated set of individual email messages that are deployed across a specific period with one specific purpose. These specific purposes or calls-to-action (CTAs) can include the following: download a white paper, sign up for a webinar, or make a purchase. Sending email campaigns might be quite easy but you have to be mindful of these points before sending your campaign.  BEFORE SENDING EMAILS YOU SHOULD NOTE THIS: 1. Know why you are sending the campaign: We don't just wake up and suddenly decide, you gonna send a campaign today, before sending campaigns you got to know why you want to send the campaign. Read the definition of an email campaign by campaign monitor, as a coordinated set of individual email messages that are deployed across a specific period with one specific purpose. So when sending campaigns it should have a particular purpose, know why you are sending the campaign.  For example:  • You send campaigns to ...

  An email list is a collection of email addresses of those who subscribed to your blog, newsletters, website, or the one you gather from people in person by giving them your business card. They do subscribe because they want to stay connected and get the latest updates about your blog, newsletters, or website.  A survey by eConsultancy revealed that most legit marketers still consider email to be their strongest performing channel for driving sales (no surprise). Ways to get 5× subscribers  1. Create a contextual content offer: Creating offers isn't the only thing but creating offers on what the person is reading about. For instance, if You are reading about how to grow your email list, and an opt-in form comes up with how to improve your email deliverability, you would lose interest, because it the not what you want, but if you see an opt-in form that comes with how to grow your email list, you will be motivated to go for it, making you subscribe to the email list, as s...

An email list is a collection of email addresses of those who subscribed to your blog, newsletters, website, or the one you gather from people in person by giving them your business card. They do subscribe because they want to stay connected and get the latest updates about your blog, newsletters, or website.  The main purpose of building an email list is to increase your leads. In the email marketing world, the email list is very important. As an e-commerce owner, having a large and healthy email list can boost sales and revenue. It's never advisable to buy an email list because, the list you are buying might have inactive email addresses, and can affect your deliverability. I see buying an email list as a spam trap.  It's important to get visitors to your website before you can build your email list because it's only your visitors that can build your email list for you. Try as much as possible to get visitors flowing into your website. The best way to build traffic or get...

When sending emails, there is a particular thing you want your customers to do. Every email serves a purpose. There’s always something you want the recipient to do after reading your content. For eCommerce businesses, that typically involves getting shoppers to visit your online store, use a promo, or sign up for an exclusive offer. In eCommerce  But you can’t just leave your recipients to decide on what to do after reading your message. If you want your email campaigns to truly succeed, you need to use a call to action, to lead your readers in the right direction. While sending emails we should have 2-3 CTAs, research shows that emails with 2-3 CTAs perform better than emails with more than 3 CTAs. Calls to action need to be clear and compelling, especially in eCommerce where the right CTA can be the main driver of revenue.  Always place your CTA where your reader will already be convinced and ready to take the next step. Use words that incite a sense of urgency and let your ...

 Sending emails might be quite boring and hard if you don't know how to go about it. To send a good and highly converting email, it should have these features: 1. Your emails should spark curiosity with the subject lines: Stop sending emails that won't make the recipient eager to open the email.             Way to write subject lines that can spark curiosity. A. Present scarcity: It has been a working principle for marketers, the scarcity principle has long been an effective marketing strategy to encourage action. E.g:               • Sales end tomorrow!                • 30% off today only!                • Coupon expires in 24 hours!               • Discount offer is just for today!  Sending these subject lines keeps your customer curious, he/she wants to know about the sales that are going to ...

  Email deliverability measures whether your emails enter your recipient's inbox or enter spam. Checking your email deliverability matters because when your emails aren't entering the recipient's inbox directly, your open and click rate will be negatively affected, once your open and click rate is negatively affected, you can't reach your audience to get them to do what you want.  Here are a few common ways to improve your deliverability: 1. Clean your email list regularly: Cleaning your email list is one of the best ways to improve your deliverability in the sense that, you remove recipients that don't open your emails. Keep your eyes on inactive subscribers. I check mine every day and check out who's not opening my email, then, after two weeks if the recipient isn't opening I remove the person from my list. Yeah, you may be thinking but this person subscribed personally to join my list, why isn't he opening, that's where graymail comes in; GRAY MAI...

 Sending rights emails is not really a big task, quite simple but we do it wrongly, that's why your open rate and click rate are very low. Here are three steps to send the right email: •  The right person. •  At the right time.  •  Send the right emails. • Sending to the right person matters a lot, because we don't just send out emails to anybody, that's why email scrapping and buying an email list is not recommended. Sending emails to people who didn't opt in can reduce your deliverability. Sending emails to the right persons is crucial, that's where segmentation comes in.                Segmentation plays an important role in sending the right emails because It separates the people who want to join your email list and people who don't want to. For you to get the best of open and click rates, send emails to people who opt-in only and want to hear from you. Learn to segment your list!  • Sending at the right time: Abo...

 After sending a welcome email, and appreciating them for joining your list, that's not all, we just completed the first step, but there are still steps to take in other to convert and retain your customers.  The first type of email you should send, you should be telling them about your brand;           -  Tell them your brand story.            -  What our brand will offer you.           -  Benefits of shopping with our brand.            -  Quality Standard. This email should be sent a day or two after sending the welcome email.  Then the second email you should send must focus on;                 -  Customers reviews; What customers are saying about your brand              -  Showcase your popular products and try a discount. This email should be sent 2 to 3 d...

The stages of a buyer's journey are the flow or path a buyer undergoes before purchasing a product or service.  • Awareness Stages: The customer is not aware of your product or service. This is the point where a consumer first becomes aware of your business offerings and wants to learn more about your business, so it is typically considered the most important phase in the customer life cycle. So at this point through different advertising platforms, the customers then get to know about your products or services. So now the customer is aware of your product or services but how will your product benefit him/her as a customer? that's the big question. During advertising, the customer has seen the benefits and functions of your product or services. So he/she begins to think how will this product or service benefit me? That's where the next stage enters. • The Consideration Stage: By now, your prospects have done their initial research and are aware of some of the options they c...

Trying to grow your brand,  Yo! you wanna grab more sales? Here are some steps to take: • Know your target audience: Yeah! The very first and important step to take is gathering a target audience, finding and following people with the same interest and idea, get to know or meet people that want what your offer, it's very necessary, one thing we need to know about this marketing stuff is that we can't force people to buy a product. The only thing we can do is to persuade them,  your audience should be people that want what you offer. Stop staying around people that don't need your product or services, it would waste your time.  • Learn to solve real-life problems: Solving people's problems will make them trust your brand, when people trust your brand, I can firmly say you will get good reviews from them, and don't forget getting good reviews increases your sale. For example, if a random person (customer) has pimples on the face, definitely he/she needs a skin care pr...

Yeah! A big question, you must be wondering too, I got you covered, I listed below the reasons why: • Quality: The quality of your product or services tells your customers a lot about your brand, The secret we don't know about customers is that they are very inquisitive, not only about your product or services, but customers also go to the extent of making comparisons with other brands. At that point, they might have shown interest in your product or service by adding it to their cart, but trust me as soon as they are done with their comparisons with other brands and your brand is not up to what they want they forget about yours and go for the other brand. So for your brand not to experience this, work on quality first, I can say that the quality of a product or service attracts customers, trust me! • Price: Yeah! yeah! Customers want the best quality for a low price. Yeah, that's very true, before a customer gets something from a store, he/she must pass through the "Buyer...

The welcome email is the very first email your subscribers get after joining your list. These emails get your subscribers accustomed to engaging with your brand and set the tone of your relationship. A welcome email should be sent immediately after a subscriber joined your list. You should be hitting at least a 30%-50% open rate on this first email. Some of our clients are even seeing as high as a 70%-80% open rate. The five best welcome email subject lines to greet new subscribers: 1. To get a new subscriber started: • Welcome to (INSERT BRAND NAME ). • Welcome! • Welcome to (BRAND NAME)! Let's get started. • You are in, let's get started. • You are now part of the big family. • Wow you are in! 2. Personalised subject line: • Welcome to ( BRAND NAME), ( FIRST NAME)! • Welcome ( FIRST NAME), to our list. • We're are glad you're in, ( FIRST NAME) • Hello (FIRST NAME) welcome to our list! • Welcome (FIRST NAME)! 3. Friendly subject line: • Welcome to ( BRAND NAME) My frie...